The study was conducted to identify the effective marketing strategies for the training programs of NAPD. NAPD
is one of the pioneers in the arena of training in the country. For that reason, marketing strategies of NAPD is of
crucial importance. The aim of the study is to assess the existing marketing strategies for the selected training
courses of NAPD and to determine the effective strategies for the same. The participants, nominating authorities
and potential trainees were the respondents of the study. The study then found that participants prefer electronic
mails for training communication. NAPD can explore linking with reputed university master’s degree programs
for starting master degree courses which will improve exposure of NAPD. The findings of the study has revealed
that there is a correlation with the newspaper advertisement and number of participants. The present data exposed
that NAPD’s newspaper advertisement cost decreased as well as number of participants decreased. This study
recommends for the post of a public relation officer at NAPD.